My Role
Duration
Tools
7 weeks
February - April 2025
Figma
Miro
Competitive Research
User Flow
Improvement
Competitive Analysis
Wireframes
Usability Tests
User Research
Visual Design
Prototype
Process
Overview
UPBEAT is a fitness and wellness app that helps families and friends stay healthy together. Users can set goals, track progress, and share achievements in a private group to build habits through mutual support.
Problem
Users show strong initial engagement but quickly drop off. The lack of interaction features reduces motivation and repeat usage, indicating a need for built-in messaging to drive long-term engagement.
Solution
To boost engagement and retention, the app will add messaging feature to help users share goals, track progress, and stay connected through a seamless, interactive experience.
User Research
Target
Ages 18 to 34 years old, tech-savvy, and used their phones daily
1.
Social, budget-conscious, and motivated by community support
2.
Value easy communication and staying connected through apps
3.
Competitive Analysis
I analyzed top fitness apps to understand their strengths and gaps in social engagement.
Competitive analysis highlighting feature strengths and gaps
User flow
These user flows show how users move through key features like setting up the health dashboard and joining a friends challenge, helping to create a smooth and clear experience.
Key user flows for Health & Fitness Dashboard
Key user flows for Join/Create Challenge
Wireframes
Low- to mid-fidelity wireframes showing how users track wellness data and create new communities.
Competitive analysis highlighting feature strengths and gaps
Style Guide
Prototype
The high-fidelity design improves usability with clear navigation, visual progress tracking, and motivating social features.
High-fidelity prototype with challenges, tracking, and community features
Usability Testing: 1
I tested the fitness tracker, community feature, and friend challenges to evaluate clarity and usability.
Key Insights
80% struggled to create a team, as the option was hidden in the messaging screen.
1.
33% found the date format confusing and misaligned with their expectations.
3.
70% said the scoreboard lacked activity details.
2.
Revision
By analyzing usability tests and user feedback, I pinpointed pain points and implemented updates that made the product clearer and easier to navigate.
Dashboard
Friends Challenges
Chat & scoreboard
Users can chat with their group for updates and encouragement. Swiping left or right switches between chat and scoreboard screens.
Interactive Prototype
Interactive prototype to show how users can track workouts, join challenges, create their own challenges with friends, and connect with the community.
Reflection
This project helped me understand the importance of clear and simple design, especially when users are tracking personal data. Usability testing showed that small changes can reduce confusion and improve the overall experience. I also saw how combining data with social features, such as chat, community creation, and shared goals, makes the app feel more personal and engaging. In the next steps, I plan to continue improving these features to keep users motivated and connected.