FITME
Personalized sizing & virtual try-on
Role: UX/UI Designer / End-to-End Concept Design
Tools: Figma / Miro / Google forms
01. Overview
FITME is a fashion sizing and virtual try-on app concept that helps shoppers choose the right size with more confidence. I designed a guided fit-decision flow that turns measurements and preferences into clear size recommendations. The focus was reducing hesitation at the purchase moment through decision-support UX.
02. Problem
Online fashion shoppers frequently struggle with inconsistent sizing across brands, which leads to hesitation and high return rates. Size charts are often hard to interpret, and users lack confidence that items will fit correctly before ordering.
The core design challenge was to reduce fit uncertainty and help users make faster, more confident purchase decisions without adding friction to the shopping flow.
03. Solution
Design a sizing and virtual try-on experience that helps shoppers feel more confident about fit, makes it easier to choose the right size across brands, and supports faster purchase decisions. The flow should feel like a natural part of the shopping journey while keeping steps simple to reduce cognitive load.
04. Key Decisions
Prioritized measurement + style preference input to generate personalized size recommendations.
Designed a guided body measurement flow to reduce input friction.
Integrated a customizable avatar for realistic virtual try-on.
Focused on fit confidence at the product page to support purchase decisions.
05. Strategic Tradeoffs
To maintain focus on size confidence and purchase clarity, I intentionally deprioritized:
Advanced body scanning technology in favor of manual measurement input.
Full 3D garment simulation to keep the try-on experience lightweight.
AI styling feeds or social shopping features to avoid distracting from fit decisions.
06. Information & Flow Strategy
Instead of redesigning the entire shopping journey, I focused on the critical fit-decision moments where size uncertainty impacts purchase confidence.
Measurement & fashion preference input
Size recommendation result
Product detail sizing context
Virtual try-on preview
Add-to-cart decision
07. Iteration Based on Testing
Usability testing showed that users:
hesitated during measurement input
skipped parts of the measurement flow
wanted clearer confirmation after key actions
Design refinements included:
simplifying measurement instructions
reducing required input fields
adding visual feedback during try-on steps
08. Outcome & Impact
The prototype integrates size guidance into the shopping flow, helping users reach size decisions faster and with more clarity. Measurement-based recommendations and try-on previews are designed to reduce fit uncertainty at purchase time.
09. Reflection
Designing FITME allowed me to address real user frustrations around sizing and create a more personalized, confident shopping experience. This project strengthened my skills in user-centered design, and I look forward to refining the experience through broader testing and continued focus on accessibility.